The modern world offers great opportunities in all directions, including creativity, where a person can express themselves and begin to create interesting and high-quality things with their own hands.
What Is The “Formula for Success” Or How to Achieve A Great Result?
In brief, to turn ordinary handmade goods into a stable income and create your own business, you should achieve the following goals:
- Construct high quality products.
- Develop your own unique style, different from the rest
- Create a well-recognized brand that is associated with you and your work
- Learn how to advertise your products in order to actively promote them
Now Let’s Look at Each of The Above Points in More Detail:
- Quality
Quality is paramount. If you want to sell your items at a decent price, you have to emphasize the high quality of the items you create. This is very important because no one wants to buy a low quality product, so you have to hone your craft techniques well, learn how to produce what your customer wants (if you do custom work), study in detail the characteristics and properties of the materials used so you know how they behave in different conditions and environments. In addition, you have to find suppliers of quality components and fittings.
- Time
How and how long does it take to learn needlework? In order to get quality and good things, you require the right tools. However, to buy them you need start-up capital, which at the initial stage of the master, as a rule, is not available. You have to use improvised means, and this is quite normal and natural. Almost all eminent masters, whose products are well known today, went to success in this way. If we talk about time, it is enough to allocate daily 1.5-2 hours and do your favorite hobby, and then after 6-8 months, you will get enough skills to create professional things of high quality.
- Originality
Originality is an important point. You can only win the hearts of buyers by the novelty and originality of your products, so it is essential to find or develop your own unique style of craftsmanship. Here it should be understood for what the target audience calculates the handicraft. In order to sell the product for a high value on its production should take a few days, carefully considering the implementation of all the details. If your product is designed for the mass buyer, its price will be much lower, but to spend on its production you should not spend more than 1.5-2 days.
- Branding
Branding is the effective promotion of one’s name and works. Nowadays, it is very significant to present yourself and your work correctly, where visual perception plays a big role. Many bloggers are already coming to the conclusion that instead of long descriptive texts it is better and more effective to put a good photo image of the product, which will make a much greater impression on the client. When taking pictures, you should choose the right background, doing it only against a background of natural sunlight, which is extremely important.
Important Points for The Successful Sale of Handicrafts
If you are determined and want to successfully sell your handmade items, then be sure to take note of the following points:
- More resources online. Remember that the more sources you tap to sell your handmade crafts, the more chances you have of successfully selling them. It is very influential for success to put your goods in those online sites where potential buyers go specifically to find similar products. So feel free to post photos of your product wherever possible, thus increasing the chances of success.
- Quality is the most important factor. Remember that quality is what counts most in handmade work, so that’s what you should be banking on. No glue stains, no sticky threads, no smudged paint. Everything must be perfect, because only in this way will the work acquire an exclusive status and can be appreciated in its true value.
- Magic phrases. Few handmade craftsmen know how a customer thinks, choosing the right product for him. The fact is that potential buyers are very positively influenced by the words “free delivery”, because then he does not have to arrange and pay for delivery. By the way, no one bothers you to put your shipping in the final price, but do not mention it. Another magic phrase – “discounts”, which are usually set for self-delivery. The buyer understandably wants to save money, so he will surely choose your product because you will offer it correctly.
- Maximum information about the product on offer. Any handmade connoisseur wants to know the most about the item, so you should provide enough information. Describe vividly and colorfully, actively using artistic epithets, as they are the best fit for such small works of art.
- The Right Photo. A good photo is what a customer’s eye should cling to when looking through a catalog, so the photo should be taken very responsibly. The product should be well lit, preferably in natural sunlight. Be sure to take care and about the background, which should be in harmony and complement the product. To estimate the size of the craft should put beside her an object with a well-known size, for example, a box of matches.
- Tell why the buyer needs it. The largest category of potential customers are those who are interested in the work, praise it for its excellent performance but … do not buy. What is the reason? It’s because they just don’t know what they need it for. Your task as a craftsman and seller is to get the information to them, maximizing their interest and letting them know where and how they can use your products.
- Adequate pricing. Society has two opposing views about the price of a handicraft: some believe that the price for it should be low (so think those who have no idea how much work should be put into making the product), and others believe that the handicraft should cost very much, because it is exclusive. When determining the price it is important to be objective, because only then you can increase the chances of successful sales of products.
- Bonuses. Actively use the system of bonuses, so that customers can buy handicrafts at a lower cost than usual. It will not be a great loss for you to set the price of the goods lower by 10%, but it will be a great incentive to buy your product.
- Own information space. Try to actively participate in all kinds of promotions, conduct interesting and informative workshops. In other words, try to advertise yourself wherever you can, because in this case your popularity will increase.
- Make the right impression. Take care to create and maintain a positive reputation, because it is very important. Do not forget about the fashionable and exclusive names of your handicrafts, which will give more importance and prestige to your products.
A Business License
Not all businesses require a license. When it comes to crafts, there are very few areas that require a license. If you work with and sell alcohol, food products, or you have a commercial space that is not your home, you may need a license. Otherwise, for small businesses, most of the time it’s acceptable to just register with HMRC and start trading.
To conclude, if you are consistent and persistent in achieving the goal, your handicrafts will be appreciated, and you can turn your hobby into a source of permanent income!